Friday, May 29, 2009

Environmental awareness grows, the color of new face of travel changes


The World Travel & Tourism Council announced the winners of the seventh Tourism for Tomorrow Awards Lisbon last night. The Tourism for Tomorrow Awards recognise and promote the world’s leading examples of best practice in responsible tourism development across four categories.


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The winners are:- Destination Award - Great Barrier Reef Marine Park, Australia.

It maintains a delicate balance between supporting tourists and lessening their impact on the environment. Conservation Award - Aspen Skiing Company, United States.

It made a significant contribution to the conservation and preservation of nature or cultural heritage. Investor in People Award - Nihiwatu Resort, Indonesia.

The owners set up the Sumba Foundation to channel tourist-generated donations into community development projects that would directly benefit the local population - helping to improve living conditions and dramatically reduce malaria rates.

Global Tourism Business Award - Lindblad Expeditions.

It has long advocated sustainable tourism and takes about 16,000 travelers each year on conservation voyages to destinations from the Galapagos and Antarctica to Mexico and Alaska.

The Tourism for Tomorrow Awards have grown in stature since their commencement in 1989, with the number of entries increasing every year. 74 entries were received from 36 countries in 2003. The figure has nearly doubled to 130 applicants from some 40 countries this year. This shows that as the concern about the impact of aviation on the environment is growing, the commitment of travel companies to sustainable tourism is getting firm

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